When considering a relevant publisher for my music magazine I instantly though Bauer Media as they publish are large amount of magazines and are a successful media business and from my research I know a considerable amount of information on them. However due to the vast amount of music magazine they are already publishing I thought it would be a better idea to re-think this and research other magazine publishing companies.
I have decided the kind of media institution that might distribute my media product would be Conde` Nast.
Condé Nast is a worldwide magazine publishing company. Its main offices are located in New York,Chicago, Miami, Madrid, Milan, Tokyo, London and Paris. Condé Nast is run by S.I. Newhouse Jr, and is a division of Advance Publications, who have owned the company since 1959. Some of their publications include: GQ, Vogue, Glamour, Allure and Gold World.
The genres of magazines which they publish are:
- 1 Fashion and lifestyle
- 2 Home
- 3 Bridal
- 4 Golf
- 5 Food
- 6 Travel
- 7 Technology
- 8 Culture
The company publishes one of the most recognizable magazine portfolios in the industry.
- It is clear that Conde` Nast are a successful company who have established a high profile and publish a selected number of magazines which would be classed as successful and stylish.
- I feel it would be appropriate for my magazine to be published by Conde` Nast because they do not publish any magazines with a genre of music, my product would offer them a way to attract a different audience group, therefore earning them more money. There is definitely a gap in their portfolio. I feel that 'V' magazine is suitable to be published by Conde` Nast as it is a stylish and sophisticated magazine which fits in with the other styles of the other magazines. The magazines published by Conde` nast are all targeted at an educated audience, their magazines are not cheap, they are produced on good quality paper and cost a lot more then other magazines such as 'love it!'. The target audience would be expected to be earning more money then the readers of a magazine such as 'love it!'
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