My music magazine has been designed and created to appeal to a particular target audience, the product needs to represented in a certain way to attract this audience: I have achieved this by knowing and understanding the social group which my product is aimed at and carefully representing specific issues in relation to production.
An important aspect in representation of social groups is whom I have included in images of in my work. Firstly I have used a mixture of girls and boys but mainly focussed on boys, as there are more male music bands and artists. I have decided to use a female on the front cover as I feel that this would be more appealing for both genders; the girl in my front cover is making eye contact with the audience which is am important aspect as she is portrayed as confident. Her hair is down and natural and she is not wearing strong tones of make-up because I did not want anything drastic. She is wearing a patterned t-shirt, a swallow necklace and a cross ring. I feel her body language is strong, confident and poised in a positive way. The age of the people in my images is young, mainly because it is easier to photograph people I know, as they are mainly the same age as me. I wanted to have a variety of styles in the form of the photos, I have some live music setting shots, which are vital considering the genre of this magazine and some in a studio setting to portray a professional style which is seen in many music magazines especially on the front cover.
My product represents it’s target audience in many ways, firstly the language, which is colloquial and informal keeping a young vibe, which the age-range of my target audience. Secondly it contains name of bands and artists who are successful and famous in the music industry with an alterative style of music, all from various sectors of the music industry such as Adele, to Beady Eye. Thirdly the overall look of my magazine, especially the colour scheme and fonts that I have used that are simplistic yet sophisticated which convey a sense of style and maturity.
The mise-en-scene used communicated about the social group represented in mainly in the double page spread as the image was taken at a live gig: the target audience would frequently attend gigs therefore I feel this represents them, there is a clear connection between the two. In the contents page there are a number of images, all of young people representing a positive image that is something that communicates an encouraging and confident message to the target audience.
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| This is the image which I have used for the whole double page spread and incorporated text and graphics to complete the double page spread. |
Other magazines of this genre have similar representations such as Q magazine which I have based my research and overall product on. I do not feel that I have done anything different from within magazines of this genre such as Q.
The representations I have presented support dominant ideas about my social group as the language, layout and images are all positive and music related making them successful. The social group I am targeting is young people who appreciate and are interested in music: yet do not take it too seriously. I have attempted to portray a representation of this in my magazine by including an interview which uses colloquial and relaxed questions and answers yet is still based around music.
In conclusion my music magazine represents my intended social group in a variety of ways which all contribute to produce an overall representation of the target audience of my magazine: such as the images - who is in them and how they are portrayed by dress/body language, the mise-en-scene and layout including colours and composition and finally the language I have used to target an audience of young music lovers who are interested in a range of music and not afraid to listen to something new/different.
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