Who would be the audience for your media product?
Wednesday, 30 March 2011
Evaluation: Question 3
What kind of media institution might distribute your media product and why?
When considering a relevant publisher for my music magazine I instantly though Bauer Media as they publish are large amount of magazines and are a successful media business and from my research I know a considerable amount of information on them. However due to the vast amount of music magazine they are already publishing I thought it would be a better idea to re-think this and research other magazine publishing companies.
I have decided the kind of media institution that might distribute my media product would be Conde` Nast.
Condé Nast is a worldwide magazine publishing company. Its main offices are located in New York,Chicago, Miami, Madrid, Milan, Tokyo, London and Paris. Condé Nast is run by S.I. Newhouse Jr, and is a division of Advance Publications, who have owned the company since 1959. Some of their publications include: GQ, Vogue, Glamour, Allure and Gold World.
When considering a relevant publisher for my music magazine I instantly though Bauer Media as they publish are large amount of magazines and are a successful media business and from my research I know a considerable amount of information on them. However due to the vast amount of music magazine they are already publishing I thought it would be a better idea to re-think this and research other magazine publishing companies.
I have decided the kind of media institution that might distribute my media product would be Conde` Nast.
Condé Nast is a worldwide magazine publishing company. Its main offices are located in New York,Chicago, Miami, Madrid, Milan, Tokyo, London and Paris. Condé Nast is run by S.I. Newhouse Jr, and is a division of Advance Publications, who have owned the company since 1959. Some of their publications include: GQ, Vogue, Glamour, Allure and Gold World.
The genres of magazines which they publish are:
- 1 Fashion and lifestyle
- 2 Home
- 3 Bridal
- 4 Golf
- 5 Food
- 6 Travel
- 7 Technology
- 8 Culture
The company publishes one of the most recognizable magazine portfolios in the industry.
- It is clear that Conde` Nast are a successful company who have established a high profile and publish a selected number of magazines which would be classed as successful and stylish.
- I feel it would be appropriate for my magazine to be published by Conde` Nast because they do not publish any magazines with a genre of music, my product would offer them a way to attract a different audience group, therefore earning them more money. There is definitely a gap in their portfolio. I feel that 'V' magazine is suitable to be published by Conde` Nast as it is a stylish and sophisticated magazine which fits in with the other styles of the other magazines. The magazines published by Conde` nast are all targeted at an educated audience, their magazines are not cheap, they are produced on good quality paper and cost a lot more then other magazines such as 'love it!'. The target audience would be expected to be earning more money then the readers of a magazine such as 'love it!'
Evaluation: Question 2
Question 2: How does your media product represent particular social groups?
My product represents it’s target audience in many ways, firstly the language, which is colloquial and informal keeping a young vibe, which the age-range of my target audience. Secondly it contains name of bands and artists who are successful and famous in the music industry with an alterative style of music, all from various sectors of the music industry such as Adele, to Beady Eye. Thirdly the overall look of my magazine, especially the colour scheme and fonts that I have used that are simplistic yet sophisticated which convey a sense of style and maturity.
My music magazine has been designed and created to appeal to a particular target audience, the product needs to represented in a certain way to attract this audience: I have achieved this by knowing and understanding the social group which my product is aimed at and carefully representing specific issues in relation to production.
An important aspect in representation of social groups is whom I have included in images of in my work. Firstly I have used a mixture of girls and boys but mainly focussed on boys, as there are more male music bands and artists. I have decided to use a female on the front cover as I feel that this would be more appealing for both genders; the girl in my front cover is making eye contact with the audience which is am important aspect as she is portrayed as confident. Her hair is down and natural and she is not wearing strong tones of make-up because I did not want anything drastic. She is wearing a patterned t-shirt, a swallow necklace and a cross ring. I feel her body language is strong, confident and poised in a positive way. The age of the people in my images is young, mainly because it is easier to photograph people I know, as they are mainly the same age as me. I wanted to have a variety of styles in the form of the photos, I have some live music setting shots, which are vital considering the genre of this magazine and some in a studio setting to portray a professional style which is seen in many music magazines especially on the front cover.
My product represents it’s target audience in many ways, firstly the language, which is colloquial and informal keeping a young vibe, which the age-range of my target audience. Secondly it contains name of bands and artists who are successful and famous in the music industry with an alterative style of music, all from various sectors of the music industry such as Adele, to Beady Eye. Thirdly the overall look of my magazine, especially the colour scheme and fonts that I have used that are simplistic yet sophisticated which convey a sense of style and maturity.
The mise-en-scene used communicated about the social group represented in mainly in the double page spread as the image was taken at a live gig: the target audience would frequently attend gigs therefore I feel this represents them, there is a clear connection between the two. In the contents page there are a number of images, all of young people representing a positive image that is something that communicates an encouraging and confident message to the target audience.
| This is the image which I have used for the whole double page spread and incorporated text and graphics to complete the double page spread. |
Other magazines of this genre have similar representations such as Q magazine which I have based my research and overall product on. I do not feel that I have done anything different from within magazines of this genre such as Q.
The representations I have presented support dominant ideas about my social group as the language, layout and images are all positive and music related making them successful. The social group I am targeting is young people who appreciate and are interested in music: yet do not take it too seriously. I have attempted to portray a representation of this in my magazine by including an interview which uses colloquial and relaxed questions and answers yet is still based around music.
In conclusion my music magazine represents my intended social group in a variety of ways which all contribute to produce an overall representation of the target audience of my magazine: such as the images - who is in them and how they are portrayed by dress/body language, the mise-en-scene and layout including colours and composition and finally the language I have used to target an audience of young music lovers who are interested in a range of music and not afraid to listen to something new/different.
Friday, 25 March 2011
Friday, 18 March 2011
STUDENT MAGAZINE
Here is the work towards a student magazine which was completed before beginning the music magazine project. I have created a front cover and a contents page.
Thursday, 17 March 2011
Changes to my double page spread
Once completing all of the pages, I reflected upon my double page spread and discovered it was lacking certain stylistic features of a double page spread: such as page numbers and image captions. I have now added these in and below is the final version.
Friday, 11 March 2011
Changes to my front cover
After completing the four pages of my magazine, I reflected upon my front cover and I felt that changes could be made for the better: Firstly I added detail to the pug, making it stand out more I then moved the location of the bar code the the bottom corner to make room for the pug further up as I felt this was a better location for it. I wanted another cover story therefore I changed the font and size of the text in the left third and added an extra quote, I also added a white stroke to make the text more appealing and professional and I played around with the font size.
I think that the edits I have made improved the overall look of my front cover, making it look much more professional.
Friday, 4 March 2011
Double Page Spread
Over the past two weeks I have been progressing on my double page spread, below are the stages in which I have formulated my ideas.
At first I was unsure which image would be the most suitable.
I like this first image although the lighting does not look good or professional in any way and the hands of the crowd are in the shot making it appear too amateur.
I prefer the second image below as the lighting is much more real looking and dim, the spotlight is directly on the main subject of the photograph and it is clear that the other two subjects are not the main focus.
I liked the idea of one images across two pages to join them together and have a landscape photo in good quality. This is a good photo as the composition is suitable for a double page spread, there is plenty of room for text and further images.
To expand on this idea I added more text in the form of an interview, here is the final draft of my double page spread.
I think this is realistic as a double page spread for a music magazine, the image is relevant and credible and the interview is stylistic of a music magazine. I have kept a colour scheme of red and white throughout the text which link to the colour scheme of the logo on the front cover and contents page. The layout is successful and equally spread across the two pages, it contains pull quotes and information which is useful to the reader making the text interactive.
At first I was unsure which image would be the most suitable.
I like this first image although the lighting does not look good or professional in any way and the hands of the crowd are in the shot making it appear too amateur.
I prefer the second image below as the lighting is much more real looking and dim, the spotlight is directly on the main subject of the photograph and it is clear that the other two subjects are not the main focus.
I liked the idea of one images across two pages to join them together and have a landscape photo in good quality. This is a good photo as the composition is suitable for a double page spread, there is plenty of room for text and further images.
To expand on this idea I added more text in the form of an interview, here is the final draft of my double page spread.
I think this is realistic as a double page spread for a music magazine, the image is relevant and credible and the interview is stylistic of a music magazine. I have kept a colour scheme of red and white throughout the text which link to the colour scheme of the logo on the front cover and contents page. The layout is successful and equally spread across the two pages, it contains pull quotes and information which is useful to the reader making the text interactive.
Double Page Spread - Flat Plan
The flat plan for my double page spread is helpful in ways which will help me put together ideas on how my double page spread will finally look when I have created it. I have gone for a layout like this because it fits in with the front cover and contents page, the re-occuring theme keeps the magazine stylistic and credible. The mood which I have chosen to portray is stylish and minimalistic yet still clear this is a music magazine.
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