Evaluation: Question 5

How did you attract/address your audience?

I have incorporated various design elements to appeal to my audience such as those which are highlighted in the annotated images.

Below is an outline of the main aspects in my front cover to attract/address the audience.




























Here are the main features of the contents page which have been incorporated to appeal to an audience.

Finally for the double page spread the highlighted points are intended to attract and address my target audience.

I also took this opportunity to gather feedback from members of the target audience. I asked three people who would typically read this magazine whether it appealed to them, and would they buy it. The feedback is as follows:

1: 'I like the simplicity, it appears to be aimed at modern people who know a lot about music. It has appealed to me it looks like it would be an interesting read and I would buy this.


2: 'I was attracted by the 'live music special' as I go to gigs and concerts often. I'd buy the magazine just to read that particular article. I also like the image in the double page spread, I do photography at A level and I feel that it is a successful image.'


3: 'I like the layout - it looks very professional, like a real magazine. I would buy this product as it looks a lot of fun and it appears to know all about music.'

Mode of Address
The way my product speaks to it's audience is by grabbing their attention by features such as pugs; the pug I have used on the front cover says '10 Exclusive Interviews', this is to ensure that the audience find this appealing and will want to buy the magazine to read the interviews inside.
I have also used a line of text which is in a bright red colour standing out from the rest of the text, it reads 'LIVE MUSIC SPECIAL' it is in the left third at the bottom: due to this aspect standing out it is implied that this issue of the magazine is different from the rest and will be more interesting.